Hi, I’m Ilinca.

I’m a proud introvert and your typical INFJ; a lover of early mornings and creative side projects, with a soft spot for programming and data science (talk nerdy to me, please). I like to make collage art, I love to write, and I’m happiest when I get to turn a lovely new idea into something tangible.

Originally from Romania’s chaotic capital Bucharest, I grew up in the peaceful and very efficient South of Germany. In 2011, I moved to Edinburgh to study Politics and Sociology, followed by one year of living, studying, and often very nearly despairing at Balliol College, Oxford, doing an MSc in Social Science of the Internet with a specialisation in computational social science.

These days, I’m on my third and last rotation of the WPP Fellowship working at Xaxis in NYC and falling in love with my little East Village home a little more every day. Before that, I spent a year exploring data analytics at Wunderman in Singapore (and the rest of Asia in my spare time) after working in media strategy in London.